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Nerd Fitness started in 2009 as a way to help people live a healthy life in any way they can. Founder, Steve Kamb aims to help the average Joe. They offer programs to help normal people lose weight, build muscle, and get strong. The blog part of the Nerd Fitness website really focuses on beginners. You only need to read one article to understand who their target audience is. It’s all about getting started, helping beginners, and taking the first step to a healthier lifestyle. The Nerd Fitness site expanded with its Nerd Fitness Coaching app so that users can read the blog wherever they are.
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